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A study OTT (Over The Top), YouTube, TV in India 2018 and Consumer Paradigm shift on OTT & Internet



Objective: Scope Of Study: The objective of doing this research was to understand new age of content for media & entertainment like OTT. We see a huge amount of Branding and marketing of Exclusive Original content only available on some app or open video platforms like YouTube. Even YouTube has got its own premium or original content exclusively produced and promoted on YouTube only, called YouTube Originals a new paid version with a new name of Former YouTube Red, which allows you to watch Ad Free and even play in the background of other apps. Content

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