LinkedIn is the world's largest professional social network used by companies and professionals who seek and share information related to labor issues, employment, industry information, and networking and is very effective for doing business.
This professional social network brings many advantages to companies and users if used correctly. Below we share good practices that you should take into account to increase professional contacts on your company's page:
It is vital that your employees are committed to the marketing strategy to develop on LinkedIn. Ask them to add the name of your company in their profile and that they can share the content to increase the visibility of your company and reach more users who may be interested in your network of professional contacts.
Many companies share on LinkedIn different blogs that they have on their website to generate more traffic on the site and create virality. This content must be of quality so that it attracts the target group and is interested in knowing more about your company.
You can create groups and discuss different topics of interest to know what are the topics of interest for most professionals, detect needs or interests, and strengthen relationships with influential people in your sector. Professionals look for these groups to share and discuss different topics and provide different opinions on the field that each group encompasses.
A good way is to invite users to follow you through other social networks, share your profile link through messages, and add it in the description of Facebook, Twitter, or Instagram.
There are certain times and days when people interact more on social networks, for example, on LinkedIn it is advisable to publish on Tuesday, Wednesday and Thursday from 7:30 am to 8:30 am and from 10:00 am to 12:00 pm In the afternoon the same days from 5:00 pm to 6:00 pm It should be published periodically to keep followers of the LinkedIn companies page captive, it is recommended to publish relevant content on a regular basis.
Adding quality images in relation to important topics will help you attract more contacts as it attracts attention and will facilitate the visibility of your page.
Sharing content from different topics that are in the trending topic can attract more contacts easily, this allows those interested in finding your page when they search for information of interest, and to see your company as a good reference in your work sector.
According to experts, when sharing a YouTube video about the brand or company, the interaction of the users that reproduce it is doubled; these videos must also carry relevant content.
In a LinkedIn statistic, 53% of professionals have created their LinkedIn account to have access to company news and information to obtain employment or generate professional contacts and networking.
This is a way to generate connections in an organic way and select some professionals or companies of your interest. The larger the network, the more possibilities you have to grow the LinkedIn Companies page.
In addition to the professional segmentation that we can find in this social network, you can select different types of ads according to the campaign objectives of your company and the results you want to obtain:
Now that you know what the best practices that you can take into account on how to increase professional contacts in your LinkedIn account are, you can apply them or request advice to obtain the best results according to your marketing strategy.