IGTV, the Instagram tool for uploading videos in larger formats, has not achieved the massive success the platform had planned. However, after making multiple modifications and improvements, the social network has finally made IGTV grow and improve its reach or, at least, remains committed to it.
“The less produced and recorded videos with the mobile showed greater interaction.”
As it did not achieve its massive implementation, Instagram has always tried to educate the creators about the use of its tool, even by launching specific courses. Now, in addition, the platform has shared specific tips to improve IGTV performance based on the success story of one of the most popular accounts.
Experimenting with the videos and observing what your audience likes the most, you can reach a better and more exclusive audience with this tool, hence acquiring a competitive advantage.
You can also gain more interaction in less polished videos. Initially, you can also publish very produced and elaborated videos, but the public as of 2020 prefers more authentic content recorded with the mobile.
In addition, avoid using perfect and produced images, since users relate them to advertising and do not interact so much with the content. That is why we suggest that both the IGTV promotional image and the video description have a very simple and casual look.
Finally, to base the hours of publication on the schedule of our audience, add subtitles for those who enjoy watching videos without sound.
The advice can be very useful to have a general idea of ??how to treat IGTV content to improve our reach. However, in case you want to expand your knowledge about this tool, you can always do more research at IGTV Video School.