Instagram has developed from a photo-sharing app to a crucial marketing platform that brands use to target their potential consumers.
When it initially began in 2010, it was merely a social networks platform for individuals to share photos (remember Pinterest?). And now it has ended up being a crucial social networks marketing platform crawling with brand names, influencers, and online marketers.
Why Instagram Marketing?
Because it’s popular! Since April 2019, Instagram had more than 1 billion active users which make it crucial for any brand name or an online marketer to use it for expanding their products. You probably don't realize, but before Instagram, entrepreneurs had to convince the loan sharks or anyone willing to invest in their idea. Now with Instagram, you just have to channel your product features into “posts” with proper hashtags (explained below) so that you can directly connect to your users, hence cutting out the middle man.
Now that you understand the significance of Instagram as a marketing platform let's take a better look at methods how exactly to do it.
Optimizing the Instagram Profile
With a quality profile image and an original brand name visual, there are other things you should be concerned about if they are not present on your Instagram Profile. They are:
What Type of Content should be posted as Stories?
Instagram Stories play a significant role in introducing your ideas about your product. Here are a few of the many ideas:
How to Find the Right Hashtag or Create a New One?
The most reliable and easiest way to reach more audiences comes from the proper use of hashtag as it can provide a significant increase in your marketing efforts. Startups need to use the popular and more relevant hashtag in every single post so that people who are currently searching or looking for posts based on that particular hashtag can see your product.
Work together With Influencers
Influencers are an essential part of the platform and have a considerable existence and lots of fans on Instagram. You can discover great influencers in your specific niche either by doing a manual search or by using influencer-search tools.
We have pioneered in brand consulting, and we suggest you search for influencers by a hashtag search. Go to the Instagram search bar and enter the most appropriate hashtags from your specific niche. For each hashtag, take a look at the posts that have used that hashtag and individuals who have published those. Try contacting them, and you're good to go.